Hybrid Real-Time Assembly
The objective of this version of the video was to show the real-time, unedited box assembly procedure.
This would be used by a salesman, if needed, to show a potential client the actual time involved with and ease of assembly of the box with no tricks.
Another version is slightly edited and includes detail close-ups along with explanatory narrative.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid Assembly with Narrative
This version of the assembly was designed to be both demonstrative of the ease of assembly with explanatory narrative during the assembly.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid Liner Assembly
This video is purely educational for both existing customers and for viewing by potential new customers.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid versus IBCs
This version was designed to reach the international market by-passing language barriers through the major use of graphics, international icons and live comparison footage.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Testimonial 1
This is the first customer testimonial done on site at the customer's plant and given by the plant's actual end-user.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid Real-Time Assembly
The objective of this version of the video was to show the real-time, unedited box assembly procedure. This would be used by a salesman, if needed, to show a potential client the actual time involved with and ease of assembly of the box with no tricks. Another version is slightly edited and includes detail close-ups along with explanatory narrative.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid Assembly with Narrative
This version of the assembly was designed to be both demonstrative of the ease of assembly with explanatory narrative during the assembly.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid Liner Assembly
This video is purely educational for both existing customers and for viewing by potential new customers.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Hybrid versus IBCs
This version was designed to reach the international market by-passing language barriers through the major use of graphics, international icons and live comparison footage.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Testimonial 1
This is the first customer testimonial done on site at the customer's plant and given by the plant's actual end-user.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.
Video Campaigns |Case Study: Packaging Company
(This video marketing campaign was directed and produced by Leapfrog Marketing (Alan Myers – 0116 278 7788) in association with the Video Whisperer)
Video campaigns involve planning multiple video properties for the marketing of a company or its product or services.
Video campaigns planned from the outset can be far more cost effective as the material for multiple videos can be obtained during a single shoot. You may be paying for additional editing time, but not for repeated shoot days on subsequent visits for additional video content. Shoot days can be expensive, but when planned for, multiple edits can be obtained from a single shoot.
This company is a European leading packaging company of customer-specific packaging and consumer goods. One of their innovative products, the Hybrid Cube, is a heavy duty cardboard container designed for bulk loading liquid or dry product up to 1000kg, double stacked. For decades the standard container for bulk liquids have been either steel drums or plastic IBC containers which are the well established competing products. Hybrid Cube advantages:
- Arrives flat-packed taking up a fraction of warehouse space compared with competitors
- Easy to assemble
- Clean.
- Liner design results in product load with no air in container
- Can be double-stacked
- Recyclable
- Designed to maximise capacity of shipping containers=more product per shipment compared with barrels or IBCs
- Ideal for food industry, pharmaceutical and other industries requiring bulk loading containers with no possible contamination
- Company logo can be printed on Hybrid Cube
Competitor Products
- Steel Drums
- ICBs
Marketing Obstacles to Overcome
- Drums and IBCs are the industry standard which are used by the vast majority of all manufacturers internationally
- Misconception that it takes too long to assemble the Hybrid Cube
Target Markets
- Food Industry
- Pharmaceutical Industry
- All industries requiring clean, contamination-free bulk loading containers
Objectives
- Produce a video showing the real-time assembly of a Hybrid Cube (under 2 1/2 minutes)
- Produce a video showing the installation of the bulk loading sleeve into the Hybrid Cube
- Produce a video comparing the Hybrid Cube with Drums contrasting number of truck loads to deliver (%less) , warehouse space for empty containers (%less) , number of forklift movements within the factory (%less), truck loading time (%less), product capacity per load (%more)
- Produce a video comparing the Hybrid Cube with IBCs contrasting number of truck loads to deliver (%less) , warehouse space for empty containers (%less) , number of forklift movements within the factory (%less), truck loading time (%less), product capacity per load (%more)
- Produce a client testimonial on site at client factory showing the Hybrid Cube in actual use at Zeon in Wales.
- Such videos for use on website, as salesman tools, content for electronic PDF brochures and as email links to current or prospective new clients