11 Videos Produced from a Single Shoot
Contrary to what you might think, 11 videos do not cost 11X what one video costs to produce.
Video Cost Effectiveness increases exponentially when you plan for multiple videos for different purposes during a single video shoot.
The videos above represent 6 samples of the three different types that were produced out of a total of 11 videos for a UK company.
In this case the MD ideally wanted three different types of videos for different uses on his web site, social media and email marketing.
a) An ‘overall’ Home Page (or About Us) video which quickly sums up the company’s services
b) Several narrative-driven videos on his best selling products where he talks about the product
c) Several short videos demonstrating the best selling products
In all, 8 videos were planned. In the end, 11 were produced from the material obtained on a two-day shoot.
Cost Effectiveness of Planning Multiple Videos
Typically a video, as in ‘a’ above, is a one day shoot and one day edit.
Two videos like that would typically cost twice as much (two days shooting, two days editing).
However, on this project, with a little planning, several short scripts were produced to act as a guide for producing the ‘demonstration’ videos using the footage that would be obtained at the plant for the ‘overall video’ anyway.
All the other narrative material was obtained from a single 40 minute interview.
Shooting was planned to cover everything in the plant that would be required for the different videos. As the 3 different types of videos could come up individually in any number of internet searches, it didn’t matter that certain video shots would be duplicated across multiple videos.
Many of the edits were based on a repeating template–meaning, once one edit of one style was produced, the related videos in that series used the same beginning and end titles, and (in this case) the same endings. All that was needed was to change out the narrative and shots with those for the new subject.
If all this sounds complicated, let’s put it this way: It is far more efficient and cost effective to produce multiple video edits from a single shoot (be it a one, two or three day shoot) than it is to keep coming back to produce additional videos.
In this end, this project cost the company about as much as it would have cost to produce two different videos at different times. That’s 11 for the price of 2. Admittedly, this was a bargain–but that’s another advantage of ‘thinking big’ at the outset and hiring the Video Whisperer.
It won’t always work out with that exact mathematics, but it will always work out to be far more cost effective to plan a video campaign using multiple videos for different purposes at the outset.