Industrial Carton Specialists

No Actors or Presenters Here

You know at once when you're watching an actor or presenter reading off a marketing script. You know at once they're saying what they think you want to hear. Rings hollow doesn't it?

In this, and in almost all Video Whisperer Business videos, we use the real people to tell the story. Part of the magic is how we make all the nervousness and bobbles disappear leaving only the essential messages we want to get across with sincerity and passion.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

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Pictures Tell The Story

Sometimes you don't need a lot of talking to get the point across.

In this case, Logistex provided Superdrug with a multi-million pound automation that increased their sales and throughput 48%.

There's very little more that needs to be said.

Instead, we show the system in operation with graphics that explain to the prospective new customer exactly what the system is doing and how it is doing it.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Kaydek & Kaypal

Positioning the Competition

One of a series of videos in a campaign designed to educate the consumer of the benefits of a new product in a global industry dominated by wooden pallets and IBC containers.

Videos are short, to-the-point and can be demonstrative, informative, educational and fun to watch leaving the salesman to answer questions and close the deal. And they work for you 24 hours a day on the internet.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Heavyweight Air Express

Corporate Branding

A corporate branding video is one usually found on the Home Page or About Us page of the corporation's site. It gives a general overview of the company, it's products, services and methods.

Importantly, videos like this also give your corporation a friendly face in the otherwise faceless world of the internet.

They can be produced using professional actors or your own executives and staff.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

LB Foster Conveyance Systems

Large Industrial Installation

Here we have an end-user testimonial providing the narrative for a multi-million pound installation while video gives us the opportunity to showcase all that he is talking about.

The internet is the first port of call for a corporate purchase. If there is a relevant video to their search they will watch it and it will have far greater bearing on their decision to call you than what's written on your website pages.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Pictures Tell The Story

This video was the last in a multi-video marketing series for a single product. In this case the objective was to reach international markets bypassing any language barriers through the use of international icons combined with live video footage to get the message across.

In less than 2 minutes it was possible to get across key economic advantages of the new product by direct comparison with the current industry standard.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Hybrid Bulk Packaging

Client Testimonials

Your satisfied clients can be your best ambassadors.

It's one thing for a company to tout the benefits of its own product or service, but when the pitch is coming from an end user, it tends to carry more weight in the eyes of a potential new customer.

Testimonial videos are one of the most effective marketing tools on the internet for any business.

After all, don't we all search for customer reviews or feedback before we make purchasing decisions?

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Axiom Conveyors

Selling Expensive Stuff?

In this video we have both the testimonial of the client combined with the Managing Director of the company on site describing the installation timeline and process.

In the space of a few short minutes it is obvious that this installation works, works well, and is saving the client significant money with no down time.

As a bonus we also get to meet the person we may be doing business with and we see that he is a well informed, competent and personable person which speaks volumes for the company.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer.

Industrial Videos

The Video Whisperer specialises in industrial videos with a difference–and the difference is a simple one.

Typically industrial videos are a combination of sleek footage edited to a scripted narration done by a professional voice-over artist. While there is nothing particularly wrong with that approach, it does have one weakness: The viewer immediately recognises that the narrator is reading a carefully worded script and that he or she is not personally invested in the company. In other words, we know the narrator is saying all the things the company wants us to hear in language that could just as well be written marketing text. It rings a little hollow. It tends to lack sincerity. Real people don’t talk like that.

Real People Sell With Passion

Our approach is to interview your own key staff about the company or the areas of the company that the video is about.

Your own staff from the Managing Director on down, are the ones who know the company’s merits and values. They are the ones who inter-act with your customers.

Almost any manager loves his job. If he or she didn’t, we wouldn’t interview him! And so it goes on down to the lowest employee: If they love their job it’s quite easy to produce a narrative that is better than anything the marketing department could dream up. The sincerity and passion shines through. The viewer (potential customer) knows that he’s now hearing from people who know what they’re talking about, so he’s much more likely to listen. To be honest, narratives which are scripted and read by professionals tend to be received by viewers as ‘blah, blah, blah’ while they look at the pictures until they lose interest.

Conversely, when it is apparent that this is a real person, warts and all, and the pictures are re-enforcing what is being said (and the content is relevant to what the viewer was searching for), it will tend to hold their interest throughout the video.

Industrial Videos

The Industrial Video Process

As you will see in the sample videos, the interview approach for industrial videos can be done with a single interview or with multiple interviews from different staff and even customers or clients to create a seamless and effective narrative.

Each interview may be as long as 20-30 minutes for each single person or each of multiple people interviewed. Typically we’ll wind up with more than an hour of interviews, but the resulting video will still be around 3 minutes in length. The magic comes in the editing process which is where the narrative is created in such as way as to best get across the marketing message.

It is rare that anyone interviewed in any company has ever had any professional acting or presenting experience. That tends to be more of a benefit than not. Sure, people make mistakes, they stumble and sometimes veer off track. None of that matters. Nothing bad will ever be used in the final product. Even ‘ums’ and ‘ahhs’ can be deleted in the editing process so that the final narrative comes off professional with the difference that it will also come off as sincere.