Videos for Small Businesses
Video for any business, including small businesses places a friendly face on your business and personalises the customer experience, with a bespoke production that sells your services.
Small Business Video | Professional Web Video for Small Business
The spiralling costs of print advertising makes small business video production a cost effective, open and inviting way to explain your business and products to potential customers. A web based small business video can captivate the audience and place a friendly face on the services you sell.
Personalising your business with small business video
Running a website for your small business can, in some respects, depersonalise the experience. It’s very difficult to stand out effectively, and in this day and age it’s a virtual guarantee that your competitors own a website too. A long, wordy web page can alienate potential customers. Website visitors have a short attention span, and they can (and will!) go elsewhere.
A small business video adds the personal touch. Demonstrate your services and premises in a neatly succinct video that leaves customers with the impression that they ‘know’ you and your business on a personal level. It’s a great way to connect! Wouldn’t you rather visit the shop whose site has already introduced the staff and showed you round a bit?
Small business video gives you the opportunity to put forward what was originally lost with the internet: a friendly, smiling face. You. Now we’re coming full circle back to what made small businesses successful!
Promoting your business the natural way!
Where possible, I always recommend that the people involved in the video production are those who have a personal connection to the business. It allows a natural, passionate flow to the small business video that has the greatest impact on the audience. However, I also acknowledge that not everyone wants to step in front of the camera, and in these situations, a professional presenter can be arranged.
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