Business Videos for a Medium-sized Business
The sample business videos on this page are real examples of videos done for medium-sized businesses with a staff of half a dozen to 20 or so.
In truth, any of the types of business videos on this site in any category are equally applicable to any size of business. The main difference with business videos will be the scope of the video and the budget and that varies with the size of the business.
Larger businesses with larger scope (facilities, staff, range of products and services, etc.) might require considerable more time to produce, but the methodology for producing a corporate or business video is the same for smaller businesses which can generally be produced in less time and cost.
What Type of Business Video?
Business videos can be done in a large range of type, style and range from simple to complex.
Talking Head is the simplest where you talk directly to the camera. Not everyone is comfortable with this, but if you are a natural born talker a talking head video would be the simplest and most cost effective type of video.
Interview driven videos are edited from the best parts of a sit-down informal talk on your business. The talk may be 20 or 30 minutes, but in the end, the video will be perhaps 3 minutes long.
Because of the edits in the interview necessary to create the video, it is necessary to cover them with relevant shots of what you are talking about. This requires shooting those shots in addition to the interview. The result is a seamless narrative which is illustrated by the things you are talking about. Interview driven videos are the most common of the business videos.
There can be videos that simply describe a specific product or service.
There can be videos that show how things work or how they are assembled.
Business videos include the common ‘commercial’ in any number of creative styles.
In short, business videos can be anything that promotes your brand, your business, your products or services.