A good example of an interview driven promotional video. From the original interview and 2 day shoot a total of 11 videos of varying styles were produced for this company covering a diverse range of products including several demonstration videos with narrative overlay, several interview style videos (as in this example) and one overall summary video with no narrative but driven by graphics and music

Medium-sized and small businesses are the economic backbone of any modern society. Differentiating your business from the competition is the primary role of marketing and the primary tool for getting yourself known today is the internet. But how does your website get discovered by your potential customers?

Video content plays a huge role in ranking websites these days. By 2018 it is expected that 84% of internet commerce will be driven by video.

This is an example of an interview-driven video, in this case by the two key players in a new and growing Lettings Franchise Business.

This days people generally tune out presentations that are obviously scripted and delivered by trained actors who have nothing to do with the company. I think we'd all much prefer to see and hear from the real people speaking from the heart.

This is Part 3 of a 4 part documentary produced for a small helicopter logging company in Montana U.S.A. where local politics was hurting both the logging industry and the environment.

In this case a video was produced to help educate the public at town meetings, political rallies and through social media.

Good public relations videos in documentary form are a very effective way to promote a business brand.

When people want to know how to do something these days they'll generally look for a tutorial video. There practically isn't any procedure out there that isn't covered by multiple video tutorials.

Manor Concepts had a series of videos produced, two of which were about product specific maintenance procedures like this one.

It so happens that this short video can also be a sales tool in that it shows how easy it is to maintain.

This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer

When you walk into a High Street shop, there will be someone there to welcome you with a friendly smile and to help you find what you're looking for.

Videos like this one are the internet equivalent to that smiling face in the shop. It's reassuring to see the real people and the shop you're considering purchasing from in the virtual world of the internet.

Compare it to a site that just contains text and pictures. Wouldn't you watch a short video if one was there? Most people do.

Testimonials from end users pack a lot of punch for internet searchers.

Whether or not there are live testimonials available for the product or service people are looking for, there is almost always some form of "review" or "feedback" and other indications from end-users as to the quality and value of the product or service.

Service businesses are ideally suited for real customer or client testimonial videos. If your product or service is truly worthy of praise, you'll find that your happy customers and clients are your best ambassadors.