Video Campaigns are Economical
The video linked here was the primary video commissioned by the client. They liked it so much they asked for more. So several testimonial videos were derived from the original video footage at the cost of editing alone.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Promotion
Belvoir Castle is a well-known brand in the UK. And with the airing of a national TV show on Lancelot 'Capability' Brown's last landscape plan (Belvoir Castle) more than 200 years ago, Belvoir Castle has something new to promote.
Importantly, videos like this also give your business a friendly face in the otherwise faceless world of the internet.
They can be produced using professional actors or your own executives and staff.
Positioning the Competition
One of a series of videos in a campaign designed to educate the consumer of the benefits of a new product in a global industry dominated by wooden pallets and IBC containers.
Videos are short, to-the-point and can be demonstrative, informative, educational and fun to watch leaving the salesman to answer questions and close the deal. And they work for you 24 hours a day on the internet.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Client Testimonials
Your satisfied clients can be your best ambassadors.
It's one thing for a company to tout the benefits of its own product or service, but when the pitch is coming from an end user, it tends to carry more weight in the eyes of a potential new customer.
Testimonial videos are one of the most effective marketing tools on the internet for any business.
After all, don't we all search for customer reviews or feedback before we make purchasing decisions?
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Selling Expensive Stuff?
In this video we have both the testimonial of the client combined with the Managing Director of the company on site describing the installation timeline and process.
In the space of a few short minutes it is obvious that this installation works, works well, and is saving the client significant money with no down time.
As a bonus we also get to meet the person we may be doing business with and we see that he is a well informed, competent and personable person which speaks volumes for the company.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Large Industrial Installation
Here we have an end-user testimonial providing the narrative for a multi-million pound installation while video gives us the opportunity to showcase all that he is talking about.
The internet is the first port of call for a corporate purchase. If there is a relevant video to their search they will watch it and it will have far greater bearing on their decision to call you than what's written on your website pages.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Pictures Tell The Story
This video was the last in a multi-video marketing series for a single product. In this case the objective was to reach international markets bypassing any language barriers through the use of international icons combined with live video footage to get the message across.
In less than 2 minutes it was possible to get across key economic advantages of the new product by direct comparison with the current industry standard.
This video was directed and produced by Leapfrog Marketing (Alan Myers - 0116 278 7788) in association with the Video Whisperer
Corporate Videos
Corporate videos can massively increase a number of factors across your website and business, from company branding to sales traffic. If you have ever considered a corporate video production in the past, but the process seems frought with difficulties, relax! I’ll handle all aspects for you, from scripting and production, to web distribution.
Get your corporate message across
The days of the traditional powerpoint presentation are over; a well scripted, well filmed corporate videos will breathe life into your company message and engage the audience. We take brand and style cues from your business model and integrate them into the video production, and come up with concepts that will engage and entertain your audience.
Corporate videos can fulfill a number of objectives, such as:
- Sales and marketing – push an aspect of your company to your consumers and potential investors
- Product promotion – drastically increase sales with an elegant, attention grabbing corporate video production
- Personalize your business in the virtual world
- Increase the number of portals to your site through YouTube and other video sites as well as social media
Corporate Videos Are Not Just “Branding Videos”
Yes it’s important to have an overall video that brands your business; that tells people who you are, what you do and what you stand for.
But that only scratches the surface of what video can do for you.
Before the advent of the internet, and still today, any business generates marketing campaigns during the course of the year in accordance with strategic planning. Part of these campaigns may include television ads which are, of course, expensive. While television ads are still relevant for those businesses who can afford them, the internet has busted the doors wide open to world wide dissemination of advertising.
Now we have social media, marketing forums, news outlets and instant search results on the world wide web. Video production takes on a whole new meaning because on the internet, video is king.
In this age, a marketing campaign should consider video as a prime means of communication. Multiple videos can be designed and produced to reach multiple markets at a far lower cost than television ads. And they will continue to work for your business 24 hours a day from here on out.
Video marketing campaigns, advertisements, product and service testimonials, demonstrations, comparisons, product reviews, tutorials, are just some of the things you can do with corporate videos.