Videos for Business | The Video Whisperer
The series of videos on this page are meant to give you a better understanding of what is involved with the production of the various types of business videos for any size of business.
Large video production companies will have staffs dedicated to various aspects such as scriptwriting, story boarding (sketching out the video concepts), production, editing, graphics, etc., and with all that goes costs. For some this is a comfort and cost is not a great concern.
But for many, the whole idea is daunting and the fear of great expense dampens interest.
The Video Whisperer does not carry overhead or a staff to pay. But more importantly, with decades of experience in the fields of film and video production, the Video Whisperer has the experience and expertise to take care of all aspects of production taking the load off your plate with a simple and effective approach to videos for business, no matter how small or large.
About | The Video Whisperer
Specialising in producing videos for business, videographer Joe Caneen has a long history in standard cinematographic composition, lighting and editing.
Our emphasis is on standard application of classic cinematography technology. The objective is to produce memorable videos that carry the client’s intended message to the intended result with emotional impact. By classic is meant tried and true, timeless techniques.
The problem with the overuse of modern electronic gimmicks prevalent in so many modern videos is that they won’t always stand the test of time. There will always be new gimmicks making the old ones passé. But time-tested classic techniques are classic because they have stood the test of time.
While modern technology can be expertly used to forward the message of any art form, you’ll know it is art when it does not call attention to itself “as a technique”. Rather, you will find yourself immersed in the emotion and message of the piece. When you find yourself distracted by bizarre senseless camera angles, tilts and zooms, you’re looking at a cameraman or director saying “look at me”. And that is not art. It is also dated (not timeless or classic) and so passes quickly onto the rubbish heap of history.
Videographer / cameraman / director Joe Caneen is categoric about his video philosophy: My style is resolutely ‘back to basics’ with the aim of getting across the intended message with emotional impact. If the technique involved immerses the audience in the intended story line or message; if it sells the prospective user or customer, then it’s a good technique. As soon as technique calls attention to itself the message is weakened.
The Video Whisperer doesn’t offer ‘packages’.
These popular “Platinum, Gold, Silver and Platinum” packages are too often a list of limitations. Who wouldn’t really want the “Platinum” package, but for financial necessities may be forced to buy the Bronze? Who ever strives for a Bronze when Gold is in the offing? My approach is to find out what is really needed and wanted and to provide more than was ever expected within the available budget.
When it comes to videos for business, we produce them with the sole intent for you to have a great result. To that end, you’ll find the Video Whisperer easy to work with and great value for money.
The Video Whisperer is based in the UK’s East Midlands and produces video content for businesses throughout the UK including Grantham, Nottingham, Leicester, Newark, Peterborough, Lincoln, Stamford, Birmingham Manchester, London, Scotland and Wales.